In most businesses the strategic vision is influenced, if not decided, by either a customer/geographical perspective, a portfolio/business unit perspective or more often than not, both. An important consideration when looking at strategy is not just to consider products and services, and where you will offer these, but how these and their associated service strategies will help to differentiate your company from the competition. Not all businesses have the benefit of IPR (patents, trade secrets, copyright and so on) to protect them and so must seek other differentiators to give them the critical USP. Why do people buy from one company when their products are the same as the next retailer, wholesaler or manufacturer?
RANDLA has many years’ experience in developing, tailoring and implementing these
strategies within different organisations. A coherent and inclusive strategy which
addresses the complex matrix that is a modern business -
SALES AND BUSINESS STRATEGY